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Contentful

Contentful

Overview

What is Contentful?

Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework…

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Recent Reviews

TrustRadius Insights

Contentful has become an essential tool for many businesses, addressing a variety of needs across different departments. Marketing teams …
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Popular Features

View all 16 features
  • API (9)
    8.7
    87%
  • Admin section (9)
    8.7
    87%
  • Publishing workflow (10)
    8.5
    85%
  • Role-based user permissions (9)
    8.0
    80%
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Pricing

View all pricing

Team

489/month

Cloud

Community

Free

Cloud

Enterprise

Custom

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.contentful.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Contentful 101

YouTube

Figma components to Contentful app demo

YouTube

Demo – Brew app for Apple Watch

YouTube

How Gatsby Supercharges Content Creation With Contentful

YouTube

Telus Site Builder Demo

YouTube

Next.js & Contentful #1 - Intro, Project Outcome Demo Setup

YouTube
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1
Avg 7.7

Web Content Creation

Features that support the creation of website content.

8
Avg 7.6

Web Content Management

Features for managing website content

8.3
Avg 7.3
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Product Details

What is Contentful?

Contentful is a content platform used to build digital experiences at scale. It enables teams to unify content in a single hub, structure it for use in any digital channel, and integrates with hundreds of other tools through open APIs and an app framework. Its decoupled architecture and agile workflows are offered to reduce time to market and increase ROI by extending the value of existing investments.

Key features include:

  • RESTful & GraphQL APIs with Global CDNs

  • Dedicated API endpoints for writing, previewing, and delivering content

  • Language and framework agnostic with 8 SDKs

  • Powerful app framework with open-source editors and design system

  • Fully customizable content structure and management UI

  • Scheduled publishing, teams, tasks & comments

  • Localization with fallbacks

Contentful Features

Web Content Creation Features

  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Import / export

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: PHP
  • Supported: Python
  • Supported: Java
  • Supported: .NET

Contentful Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Contentful Video

Contentful gives your business the ability to structure content and to scale it across multiple channels and platforms, allowing developers and content creators to work simultaneously, and ensuring that customers are always interacting with the freshest version of your brand e...
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Contentful Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

Reviewers rate Code quality / cleanliness highest, with a score of 9.

The most common users of Contentful are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(47)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Contentful has become an essential tool for many businesses, addressing a variety of needs across different departments. Marketing teams find it valuable for managing their efforts, from thought leadership blogs to direct marketing pages with gated content. With Contentful's headless CMS capabilities, users can easily build static websites using modern technologies like GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach.

The platform's usefulness extends beyond marketing alone, as it serves as the primary content management system for companies in various industries. Different teams, such as product, marketing, and customer success, rely on Contentful to manage documentation, marketing materials, and internal data. This allows them to coordinate external messaging effectively without depending on developers for deployment. What sets Contentful apart is its user-friendly interface that empowers non-technical employees to access, modify, and update content with ease. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary.

Contentful also plays a significant role in app development by loading content into iOS and Android apps. Its support for internationalized content and versioning capabilities further enhance the user experience for apps with a substantial user base. Additionally, the platform simplifies the process of compiling and accessing specific images for businesses that would otherwise require multiple platforms or rely on email communications.

Businesses with multi-user environments benefit greatly from Contentful's features. It creates a content layer for digital operations, aids in global marketing efforts through localization support, and streamlines content coordination and distribution across channels. Moreover, Contentful proves invaluable in organizing learning modules, help articles, and videos company-wide. It contributes significantly to new hire orientation programs and facilitates knowledge advancement within the organization.

The efficiency gains provided by Contentful are apparent to users who appreciate its impact on web page development and content storage. By reducing development backlog and enabling quick design and coding of web pages, the platform significantly improves productivity. Furthermore, Contentful's ability to manage content across multiple platforms in a unified manner simplifies website management, e-commerce operations, and internal sales platform updates.

In summary, Contentful revolutionizes various aspects of content management for businesses. From marketing efforts and static website development to app content loading and knowledge sharing within organizations, it offers versatile solutions that cater to the diverse needs of different teams. Its user-friendly interface empowers non-technical users while its robust features streamline workflows and enhance efficiency.

Users frequently recommend Contentful for its user-friendly interface and ability to manage content without HTML knowledge, making it a valuable tool for individuals who lack development skills but still want to create attractive landing pages with content. Additionally, users highly recommend Contentful for regular content editing, particularly for digital marketing purposes. It is advised to familiarize oneself with the technology to ensure a smooth transition. Contentful is also recommended for companies in need of an effective and versatile CMS service. Users advise reaching out to the customer service team for any questions or concerns.

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
December 15, 2022

Contentful- easy to use!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Contentful has been used this year to assist in compiling specific images to utilize in vast quantities from sellers. It has made accessing the images easy and straightforward versus having to rely on a multitude of different platforms or email communications. I would recommend this platform for multi user businesses.
  • Organization
  • Ease of use
  • Clear to understand
  • Multilevel user accounts causes delay
  • Single sign on would be useful
Well suited for our needs of multiple images for auto auctions from a variety of sellers. Pointing them to one platform is easier than attempting to use a variety of platforms as we were doing before (email, slack, Dropbox and Google Drive would randomly be used by a variety of employees )
Web Content Creation (4)
77.5%
7.8
Code quality / cleanliness
80%
8.0
Admin section
80%
8.0
Mobile optimization / responsive design
70%
7.0
Publishing workflow
80%
8.0
Web Content Management (4)
75%
7.5
Content taxonomy
80%
8.0
SEO support
70%
7.0
Bulk management
70%
7.0
Availability / breadth of extensions
80%
8.0
Platform & Infrastructure (2)
80%
8.0
API
80%
8.0
Internationalization / multi-language
80%
8.0
Security (1)
60%
6.0
Role-based user permissions
60%
6.0
CMS programming language or framework
N/A
N/A
  • Allowed us to quickly act on new listings
  • Clear and concise work flow
  • Easy to use
Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It helped to create content layer of our digital business. It also helped the marketing globally with the help of localization. It is useful when one wants to create reusable digital content. Simplifies content coordination and distribution across various channels. Provides role-based access management and workflows, and also ensures content is discoverable.
  • Role based access management to the content
  • Assembling and publishing of content
  • Library of shared content models
  • Integrations with different apps
  • APIs can be more efficient
  • Platform can become more user-friendly
Useful when you have different kinds of content in large set. Quick publishing of multiple content at a time. Not useful when you have a lesser number of content having low update frequency. Not useful when there is no customer involvement on your digital eCommerce site. It is not useful when an organization doesn't want to do the branding of their new launches.
Web Content Creation (4)
40%
4.0
Code quality / cleanliness
N/A
N/A
Admin section
N/A
N/A
Mobile optimization / responsive design
80%
8.0
Publishing workflow
80%
8.0
Web Content Management (4)
57.5%
5.8
Content taxonomy
80%
8.0
SEO support
70%
7.0
Bulk management
80%
8.0
Availability / breadth of extensions
N/A
N/A
Platform & Infrastructure (2)
80%
8.0
API
80%
8.0
Internationalization / multi-language
80%
8.0
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
CMS programming language or framework
N/A
N/A
  • There was no negative impact as such.
  • Positive impact is increase in sales.
  • More work is delivered due to reusability and other features within a time and less manual effort.
Didn't use other products
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We're currently using Contentful to help manage our documentation, marketing, and some internal data management. It's used by the product, marketing, and customer success teams. Contentful helps different departments coordinate when it comes to external messaging. This is particularly important when we need to provide a means for non-technical teams to update content without needing to rely on the developers to deploy it.
  • Contentful provides organized, flexible data models with support for a variety of data types and content editors (e.g. WYSIWYGs, form fields, raw text areas).
  • Contentful has great built-in versioning features with history and draft states so it's easy to make updates and revert when needed.
  • Contentful has an intuitive user interface and good support for multiple spaces (which can be helpful for companies that need separate projects for dev/staging/production).
  • The new Contentful "branches" feature looked promising (it appears to mirror a git-like repository) but it requires the CLI, which isn't necessarily practical for teams that aren't current CLI users. It would be nice if the management of this feature were available via the UI (without that it causes more confusion than anything).
  • The Contentful data modeling method makes for a bit of an awkward SDK developer experience in some strongly typed languages like Java. Most things that you might need can be accomplished, but it feels like the experience could be smoother.
  • It would be nice if there were a way to migrate data between spaces (e.g. from your staging space to production).
Contentful is good to use in teams with varying levels of technical proficiency that will need to allow non-technical members easy access to update content and have the time/ability to integrate Contentful into their product. Contentful can be a bit of work to implement initially but it will save time in the long run as marketers/etc. are able to push updates without needing to do backend deployments. Don't use Contentful as a substitute database, it's not built for such cases (e.g. requests for content can be slow - in fact, you may need caching to help with that). Also, if you require a large number of models you'll hit limits and could quickly face higher prices.
Web Content Creation (3)
26.666666666666664%
2.7
Admin section
80%
8.0
Mobile optimization / responsive design
N/A
N/A
Publishing workflow
N/A
N/A
Web Content Management (2)
75%
7.5
SEO support
80%
8.0
Availability / breadth of extensions
70%
7.0
Platform & Infrastructure (2)
35%
3.5
API
70%
7.0
Internationalization / multi-language
N/A
N/A
Security (1)
N/A
N/A
Role-based user permissions
N/A
N/A
CMS programming language or framework
N/A
N/A
  • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
  • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
  • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
In the past we've used WordPress to manage documentation content. WordPress was more flexible than Contentful but also prone to inconsistencies and we ended having a lot of hacks to accomplish various WordPress tricks. With Contentful there's less ambiguity so content producers are less likely to go astray. We also have our own in-house programmatic template solution for managing content, but this was a previous pain point when we needed to get the dev team to do a deploy for every content change.
Andrew Folts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Contentful as a headless CMS to build static websites (with GatsbyJS and ReactJS) for small businesses and startups who need a high-quality, modern, low-maintenance solution. I also use it for my company's primary website.
  • Clean, modern interface (not clunky and outdated, like WordPress)
  • High degree of flexibility (I can structure data any way my clients need)
  • Enables headless frontend (i.e. I can build any frontend I want without having to change my CMS)
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
Coming from WordPress, Contentful feels like content management as it should be. There's no clutter to get rid of, you can simply start building from scratch, and the end product is perfectly tailored to your or your clients needs.
Web Content Creation (4)
82.5%
8.3
WYSIWYG editor
80%
8.0
Code quality / cleanliness
90%
9.0
Admin section
90%
9.0
Publishing workflow
70%
7.0
Web Content Management (2)
65%
6.5
Content taxonomy
100%
10.0
Availability / breadth of extensions
30%
3.0
Platform & Infrastructure (2)
45%
4.5
API
90%
9.0
Internationalization / multi-language
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
CMS programming language or framework
N/A
N/A
  • I spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked (i.e. WordPress).
  • Contentful has allowed me to be much more flexible with the types of frontend technologies I can use.
For custom solutions, Contentful blows every other CMS I've used out of the water. Unlike WordPress, there's no clutter to wade through, and you can simply build the infrastructure you need. It's more secure by far, and works seamlessly with modern frontend technologies, like GatsbyJS. In contrast to website builders like Squarespace and Wix, Contentful gives developers (like myself) free range to create high-quality, unique, scalable frontends that aren't limited by preexisting design and layout structures.
Darian Rawson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use contentful to load content into iOS and Android apps via Angular and Cordova applications to pull down cloud articles and content. We leverage this for apps that have over 10,000 downloads and have versioned many different entries as well as content types as the apps progress, and even supporting internationalized content for specific fields of specific articles and content types as well as media.
  • Version Control is outstanding
  • Uploading media
  • Adding and removing fields to content types
  • Linked content types
  • Verification and control of input entries
  • It would be nice to have some documentation for entry level coders
  • Built in preview mechanisms for more than just entry fields
Contentful is perfectly suited to global apps running in the cloud that need to download the latest content, images, text or media, as well as support versions of the content, entries and entry types as apps grow. The massive benefit is also that you can reuse the content anywhere you want in any app or any facility you can imagine once it is in the system.
Web Content Creation (8)
40%
4.0
WYSIWYG editor
40%
4.0
Code quality / cleanliness
70%
7.0
Admin section
60%
6.0
Page templates
70%
7.0
Library of website themes
N/A
N/A
Mobile optimization / responsive design
N/A
N/A
Publishing workflow
80%
8.0
Form generator
N/A
N/A
Web Content Management (5)
N/A
N/A
Content taxonomy
N/A
N/A
SEO support
N/A
N/A
Bulk management
N/A
N/A
Availability / breadth of extensions
N/A
N/A
Community / comment management
N/A
N/A
Platform & Infrastructure (2)
80%
8.0
API
80%
8.0
Internationalization / multi-language
80%
8.0
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
CMS programming language or framework
N/A
N/A
  • Instant data into your app
  • Instant publication of data and also reversion to previous versions
  • Support tens of thousands of simultaneous users with little effort
Contentful is easy and fast and cheap. I went from zero experience to loading data out of my contentful space in about an hour or more. The cost is very reasonable and compared to options like CloudCMS are a fraction of the cost. The benefit is that with a lower cost entry point, you are more likely to try it out and find new ways to use it.
Dropbox, Windows Azure, Bitbucket
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